Professional sports has a gender problem

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The Thought-Starter: December 6, 2021 

More women are playing sports and more opportunities exist for them than ever before, but the pay gap between men and women in sports remains wide 



Only two women made it onto Forbes’ list of the 50 highest paid athletes. Some blame the financial disparity on a lack of interest in women’s sports, but our data tells a different story. Though women’s sports only comprise 4% of sports media coverage, 84% of sports fans are interested. Find out why sponsorship of women’s sports is a smart strategy going forward. #MakeHerKnown

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 Almost half (41%) of female athletes surveyed said their incomes decreased when they became mothers. 


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